PPC Best Practices

[Krumel]

Nu stiu cati dintre voi practica PPC, dar m-am gandit sa dau share la o informatie utila pentru cei care sint pe domeniul asta.

PPC Best Practices - Part 1 (http://ask.enquiro.com/2008/key-best-practices-for-ppc-campaigns/), Part 2 (http://ask.enquiro.com/2008/key-best-practices-for-ppc-campaigns-part-2-of-4/), Part 3 (http://ask.enquiro.com/2008/ppc-best-practices-part-3-of-4/) si Part 4 (http://ask.enquiro.com/2008/key-ppc-best-practices-part-4-of-4/).

Un rezumat al posturilor despre PPC Best Practices:
Part 1 Topics:

* Stop Thinking PPC, Start Thinking Consumer-Initiated Marketing
* Start with the End in Mind

Part 2 Topics:

* Plan to Measure; then Measure the Plan
* K.I.S.S Rule Applied to Conversion Path Optimization

Part 3 Topics:

* Don’t Guess… Test
* Don’t Get Punished for Bad Behavior
* Get Vertical

Part 4 Topics:

* Speak Their Language
* Quality Score Is an Indicator, Not a Destination

E cineva interesat de zona asta? Discutam?