Optimizari Adsense

[Krumel]

Another look at optimizations (http://adsense.blogspot.com/2008/03/another-look-at-optimizations.html)

Another look at optimizations
We've given you many optimization tips over the years, and, as you know, it's important to consider how your ad implementations affect not only your click-through rate, but your users' and advertisers' experience as well. To support this, we'd like to remind you of the following two guidelines when optimizing your site.

1. Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads.
For example, ads shouldn't be placed under titles such as “Dallas Business Opportunities” or “Today's Hot Deals”. Placing ads directly below titles such as these implies to your users that the links in the ads are publisher-created content. The example below shows a placement that does not follow this guideline.

2. Ads should be easily distinguishable from surrounding content.
Similarly, you should not place an ad unit by a group of links that has identical colors and line spacing. Doing so may cause users to think the ad unit is content created by you. In this situation, we recommend using a different color for the ad titles or indenting the ad unit to help distinguish the ads from your own content. This screenshot shows an implementation that does not follow this guideline:
As you can imagine, users who click on ads that they think are publisher-created content may lose trust in your site and decide not to return in the future. It's important to keep their interests in mind, as well as your own.

Also, advertisers can tell which sites have a high conversion rate for them using Placement Performance reports. A conversion occurs when a click on an ad leads directly to user behavior that the advertiser deems valuable, such as a purchase, sign-up, page view, or lead. Advertisers have the option to exclude your site from their campaigns and may do so if it is not leading to conversions.

We believe these guidelines invest in the long-term health of the relationship between AdSense publishers, AdWords advertisers, and your sites' visitors, and that they will help ensure your continued success in the AdSense program.


Reguli noi si sugestii.

[bloggero]

"Ads should be easily distinguishable from surrounding content."
In curind o sa zica sa le facem rosii cu verde
Sa saturat google de blending ?

[laufer]

O sa zica, tot textul negru si, textul de la ads-uri sa fie alb, ca sa nu se vada. :D Asa poate nu o sa mai dea bani la oameni.

[Krumel]

blending nu inseamna sa pui adurile in continut si sa le faci precum continutul. blending-ul tine de modalitati istete de a afisa o reclama, astfel incat sa atraga click-uri intr-un mod constient ptr vizitatori, in nici un caz sa il prostesti.

[Krumel]

I know some publishers are concerned about the use of the word blending here, i.e. using the background colour of your page as the background and border colour of your ads, and the ad text and links in the same or similar colours as your text. As several publishers have mentioned, blending is permitted. However, as stated in our programme policies, publishers should not rely on deceptive implementation methods to obtain clicks, as in the second scenario on the blogpost, where a group of links has identical colours and line spacing to that of the ad unit placed in the middle of them. The key is to never confuse the user into thinking ads are content.
Sursa (http://www.webmasterworld.com/google_adsense/3612961-3-30.htm)
AdSenseAdvisor pare a fi un mester care e in cadrul Adsense.

Blendingul reclamelor Adsense e permit, dar "publishers should not rely on deceptive implementation methods to obtain clicks," he/she continued, "where a group of links has identical colours and line spacing to that of the ad unit placed in the middle of them."